Welcome to MVI MarketingResearch and Development for the Global Gem, Jewelry and Watch Industries
Newsletter Archive
Nordstrom's Nudges Newbies
Department store chain Nordstrom is enhancing the consumer experience on its iPhone application with updates that include product sharing via SMS and user reviews. ... Learn More
Meet the Mobile Jewelry Consumer
4 out of 5 consumers use smartphones to shop. Among smartphone audiences accessing retail destinations, nearly 1 in every 3 had a household income of $100,000 or greater.... Learn More
Gucci Goes Gregarious...
Gucci is now driving traffic to its newly updated mobile Web site through ads on small screens. The ads have a call-to-action for users to shop online through Gucci's new mobile site. ... Learn More
MVI ENews Mar 2013 TWO
Recently MediaBrix unveiled their Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social and gaming advertising campaigns -- including both those ... Learn More
MVI ENews Feb 2013 TWO
Want to Know How to Reach the Next Jewelry Consumer for Mother's Day 2013?... Learn More
MVI ENews Feb 2013
Every 24 hours for the next 19 years an average of 10,000 boomers will turn 65... Learn More
MVI ENews Jan 2013 TWO
Today's consumer is living, learning, researching and shopping in mobile devices. ... Learn More
MVI ENews Jan 2013
Top Ten Jewelry Trends for 2013 2013 promises to be a year of recovery and renaissance! MVI has just released our much anticipated report: Top Ten Jewelry Trends for 2013! ... Learn More
MVI ENews Dec 2012
Fish where the fish are! No matter what your exposure until now- on the web, in social media, e-commerce, mobile or in game, 2013 will be a seminal year for Your Digital Jewelry Footprint.... Learn More
MVI ENews Nov 2012
Jewelry retailers and brands should take note of how President Obama's re-election campaign used consumer research and micro-targeting to help win the 2012 election. The techniques described in this fascinating video are readily available to companies i... Learn More
Eaton Turner Hires U.S. Army Veteran
Eaton Turner Jewelry, a Montana jewelry retailer since 1885, today announced the hiring of Levi Ortivez, an honorably discharged, disabled U.S. Army veteran, who had put himself through the Gemological Institute of America (GIA) and achieved the Graduate ... Learn More
MVI ENews Oct 2012
MVI Marketing Ltd.’s Jewelry Consumer Opinion Council (JCOC) recently concluded 2012 Holiday Shopping Research Study shows a significant increase in consumers reporting that they will likely purchase jewelry... Learn More
MVI ENews July 2012
jewelers 4 veterans outreach org seeks hiring pledge from retailers contributions needed at all levels jewelry biz to support returning vets w jobs gia offering new scholarships to vets industry vips to help vets find careers check out this resume like je... Learn More
MVI ENews March 2012 TWO
Retailers and manufacturers calling the fire department for these tips.... Learn More
MVI ENews March 2012
Top Ten Tips to Truly Triple Jewelry Sales: Read this and watch your revenue grow MVI compiles the top ten tips you need to grow your jewelry sales like mushrooms in manure... Learn More
Client Testimonials
We really enjoy working with MVI, they have a strong understanding of the marketing needs of a jewelry retailer and have propelled our growth.
- Jim Woodard, Woodard's Diamond Showroom
MVI has helped us to grow our jewelry business with an effective and efficient digital marketing strategy.
- David Chan, W.K. Chan Jewellers
MVI's team has a keen understanding of the digital footprint and how a jewelry business can grow with an effective digital marketing strategy.
- Andrew Goldstein, Zina Beverly Hills
MVI's industry insights and market intel really helped us to understand and grow our market.
- Jacques Voorhees, VeriChannel
We've been working with MVI for nearly 10 years now. They have really helped us to understand our markets and grow our business.
- Dan Kisch, SmartWork Media
MVI’s work definitely helped us clarify the issues and move our consumer research and understanding forward.
- Suzan Flamm, Jewelers Vigilance Committee
We really enjoy working with MVI. The JCOC consumer research helps us plan and direct our business.
- Anita Loomba, Fred Meyer Jewelers
We use MVI's targeted consumer research to perfect our product development.
- David Delgado, Commemorative Brands
MVI really helped us to understand the size and scope of our markets. Very hands on and very specific guidance, direction, research and support.
- Nick Houghton, True North Gems
Market penetration was our challenge and MVI made it happen for us. Extremely personable to work with; solid, concrete results.
- Sonny Pope, Suncrest Diamonds
It's been a truly valuable experience for Lasker's working with MVI. Not only has our understanding of our own business grown but our bottom line has grown as well.
- Nicole Lasker, Lasker's Jewelers
I strongly recommend MVI to any company in the industry or any company wanting to enter the industry. Their wealth of knowledge, experience and wisdom is unsurpassed.
- Bill Boyajian, BBA
The Jewelry industry is a different animal altogether. Fortunately we were able to link up with MVI and they helped to smooth our market entry.
- Jon Wikstrom, Cool Clean Technologies
Research Report Center
MVI's Top Ten Jewelry Trends for 2013
MVI's has just released our much anticipated Top Ten Jewelry Trends for 2013. This must-read FREE report for Jewelry businesses of all types, lays out the key trends and directions to watch for.. Learn More
USA Bridal Jewelry Social Media Leaders January 2013
As Social Media is becoming increasingly important to jewelry consumers, MVI Marketing Ltd. (MVI) has begun tracking how jewelry brands are doing in this emerging arena. In this report MVI presents the leaders in Bridal Jewelry Social Media... Learn More
MVI's 2012 USA Jewelry Social Media Awards
As Social Media is becoming increasingly important to jewelry consumers, MVI Marketing Ltd. (MVI) has begun tracking how jewelry brands are doing in this emerging arena. In this report MVI presents the 2012 leaders in several categories and cross sections.. Learn More
2013 The Year of Your Digital Jewelry Footprint
Fish where the fish are! No matter what your exposure until now- on the web, in social media, e-commerce, mobile or in game, 2013 will be a seminal year for Your Digital Jewelry Footprint. A must-read FREE report for Jewelry retailers and brands... Learn More
2012 Pre-Holiday Shopping Research Report
The 2nd JCOC Holiday Shopping Report for 2012...From 26 October 2012 through 12 November 2012 MVI’s Jewelry Consumer Opinion Council (JCOC) deployed a second research study about USA consumers’ likely behaviors related to jewelry shopping... Learn More
JCOC 2012 Holiday Shopping Research Report
MVI Marketing Ltd.’s Jewelry Consumer Opinion Council (JCOC) recently concluded 2012 Holiday Shopping Research Study shows a significant increase in consumers reporting that they will likely purchase jewelry.. Learn More
Top Five Jewelry Buying Consumer Segments
These are the core demographic segments where jewelry consumers exist today... Learn More
Top Trends From JCK Show 2012
MVI analysts report...see what we saw, learn what we learned, hear what we heard, smell what we smelled. Grow your biz with these insights!.. Learn More
Three Red Hot Trends in USA Jewelry Retailing Right Now
Retailers and manufacturers calling the fire department for these tips.. Learn More
Top Ten Tips to Truly Triple Jewelry Sales: Read this and watch your revenue grow
MVI compiles the top ten tips you need to grow your jewelry sales like mushrooms in manure.. Learn More
JCOC Top Ten Jewelry Consumer Trends for 2012
The Jewelry Consumer Opinion Council (JCOC) has released the top ten trends to watch for among jewelry consumers in 2012 based on thousands of consumer research studies and interviews conducted... Learn More
JCOC Consumers Selling Their Jewelry Research
JCOC Research on Consumers Selling Their Jewelry Back for Cash.. Learn More