Current Projects

Here are some of MVI's Current Projects. Please contact MVI for more details on any of these projects or for additional information on how MVI can assist your organization to research and grow your markets. Click Here to Contact MVI Now

Bill Boyajian Leader, Mentor, Author and Speaker

No one in this generation has had a greater impact on the gem and jewelry industry than Bill Boyajian. In his 31-year tenure with the prestigious Gemological Institute of America (GIA), the last 20 years as its President, he impacted the lives and careers of thousands of people and left a lasting legacy of leadership.

Arguably one of the most knowledgeable and sought-after leaders in the gem and jewelry industry, Boyajian now takes that expertise to new heights with the publishing of his book,

Developing the Mind of a Leader – Your Path to Lead and Inspire People. In it, he expresses his philosophy of leadership and shares principles and values that served him so well over a decorated 35-year career.

An internationally respected author, educator, speaker, and business coach, Boyajian consults for leading companies in the jewelry industry and is in demand as a keynote speaker by prominent groups from both within and outside the jewelry trade.

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GemJammin' 2012

GemJammin' 2012 is an "open-to-all gem/jewelry trade professionals" musical jam and is a benefit for Jewelers For Children. Participation and attendance is open to all members of the gem, mineral and jewelry industries.

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Business Discovery Workshop

In MVI's ongoing quest to more effectively serve our clients we have developed the Business Discovery Workshop (BDW)- a unique forum designed to facilitate effective, open and honest discussions between your team and ours.

The goal is to crystallize the strategic options your retail business should consider for the near and long term. The BDW is conducted over 1.5 days with key personnel from your organization and an MVI senior analyst.

Following the BDW, MVI will create a summary report on the meeting complete with our recommendations and analysis.

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8 Out of 10 Hispanic Consumers to Purchase Fine Jewelry in Next 12 Months

What Hispanics want to purchase, how much will they spend, and from which retailers is defined in The Hispanic Jewelry Market in the USA: The Hidden Giant, a research report released by The Jewelry Consumer Opinion Council® (JCOC) to coincide with the beginning of Hispanic Heritage Month in the United States.

“The results of this study are dramatic and present several significant opportunities to fine jewelry retailers and manufacturers to better understand and cater to the Hispanic market,” announced Marty Hurwitz, CEO of MVI Marketing Ltd. (MVI) the parent company of the JCOC. “Not only is the Hispanic population in the USA exploding, but the Hispanic appetite for watches, diamonds and colored gemstones is voracious,” Hurwitz continued.

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Liquid CO2 Technology to Revolutionize Jewelry Manufacturing & Cleaning

Cool Clean Technologies Inc. of Eagan, Minnesota has begun its entry into the jewelry industry with the launch of their Jewelry Clean 500 machine. This revolutionary Liquid CO2 cleaning technology will lower a manufacturer's polishing labor cost by 80% or more, is completely environmentally friendly, uses no harsh chemicals and generates no waste-water. Cool Clean Technologies is inviting representatives of qualified jewelry manufacturing companies to visit their plant and experience the Jewelry Clean 500 machine in person or send in samples of their jewelry to be cleaned and returned. The Jewelry Clean 500 removes polishing compound on 500 pieces at a time. It is a fully enclosed machine with touch screen programming, easy precious metal recovery and a low usage cost - just a few dollars a cycle, including electricity.

Cool Clean CEO Jon Wikstrom announced that the company has hired Bill Boyajian, former President of the Gemological Institute of America, to assist in the introduction of the Jewelry Clean 500.

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Newsletter Archive

MVI ENews February 2012 TWO

Tucson Police Release First Gemjammin' Photos and Videos ... Learn More

MVI ENews February 2012

Top Consumer Preferences for Val Day 2012... Learn More

MVI ENews January 2012

Jewelry Consumer Predictions for 2012... Learn More

Client Testimonials

It's been a truly valuable experience for Lasker's working with MVI. Not only has our understanding of our own business grown but our bottom line has grown as well.


- Nicole Lasker, Lasker's Jewelers

I strongly recommend MVI to any company in the industry or any company wanting to enter the industry. Their wealth on knowledge, experience and wisdom is unsurpassed.


- Bill Boyajian, BBA

The Jewelry industry is a different animal altogether. Fortunately we were able to link up with MVI and they helped to smooth our market entry.


- Jon Wikstrom, Cool Clean Technologies

Research Report Center

For web-only sustainable flower retailer Organic Bouquet Inc., Valentine’s Day is like the Super Bowl, so to maximize sales, planning for the holiday starts as early as November, says vice president of e-commerce Jesse Matney. In order to handle the bar..

6 Simple Ways to Increase Online Conversions through Display Advertising..

51% of Millennials (born between roughly 1977 and 1995) say that recommendations from strangers through user-generated content (UGC) on a company website is most likely to influence their opinion when making a purchase, compared to 49% who say that recomm..

Results of the Jewelry Consumer Opinion Council 2012 Valentine's Day research conducted 27 January through 31 January 2012..

The Jewelry Consumer Opinion Council (JCOC) has released the top ten trends to watch for among jewelry consumers in 2012 based on thousands of consumer research studies and interviews conducted...

Recently the Jewelry Industry Opinion Council learned that Hollywood is developing a television drama set in the world of the diamond industry. The Jewelry Industry Opinion Council asked YOU to vote on the actors and actresses...

JCOC Research on Consumers Selling Their Jewelry Back for Cash..

MVI's President Liz Chatelain in today's Wall Street Journal discussing jewelry product development and marketing to self purchasing women...