Reports
MVI has published hundreds of research reports on consumers, their buying habits and their likely future buying preferences. Below are some some recent reports for you to review. Please contact us if you have a specific request or need for consumer market intelligence on a certain subject.
A study conducted to assess changes in male jewelry buying and wearing habits and preferences.
An annual tracking study of consumer purchasing behavior during the recession.
Report of Findings for a study which measured consumer perceptions to alternatives to mined diamonds
More JCOC Panelist Said they Purchased Jewelry or Watches Black Friday weekend or Cyber Monday
While not large when considered across all categories, the drop in numbers demonstrates a significant and broad based pull back by consumers. One of the most noticeable downturns is the number of people who will be buying jewelry as holiday gifts...
Self Purchasing Women would buy more color and the demographic cateogory is under exploited by the jewelry industry
A modern look at Men's Jewellery featuring JCOC research and analysis
More than half of respondents have spent between $101 and $500 on a sing style of fine jewelry online.








