DPAP
The Jewelry Consumer Opinion Council®(JCOC) Desktop Product Assessment Platform (DPAP) is an on-line consumer research tool designed to help jewelry designers, retailers and manufacturers test new designs, products, price points and marketing materials through the use of the JCOC's consumer panel.
Why should I use DPAP?
DPAP is a fast, easy and inexpensive way to save your business time and money. DPAP can help guide your product production and selection to focus on the next 'best seller.' You can save millions of dollars by pre- testing with consumers new styles BEFORE you produce or select/buy them.
The consumer is the most important voice in the industry, and DPAP can help you take advantage of consumers' desires and opinions. Let consumers help make those important product and business decisions. DPAP supplies our clients with 'first level' consumer research results from a broad demographic base of consumers.
How do I use DPAP?
You can sign up for DPAP and start conducting your own consumer research today. JCOC provides a training session for you and your team to introduce you to your very own, customized DPAP system. With DPAP, on top of the 11 standard questions already programmed into your system for you to select from, you have the freedom to create your own study questions. All you need on your end are quality images of your jewelry, watches, logos and/or any marketing materials. The DPAP system is compatible with CAD-CAM images also! Each study you build can have between 3 and 12 questions.
It takes only 15 minutes to build your own study. You will receive preliminary data, in most cases, on the same day. Complete results from 400 consumers are usually available in 3 to 4 business days.
Support
Your DPAP system comes with research and tech support of the JCOC team. Should you have any questions regarding your DPAP system, we are here to help you.
Sample Results
Here is an example of the powerful 'first-level' results available to you and your team using DPAP.
Sample Question: How desirable would you find this jewelry if you were in the market to buy a gift for yourself or someone else?
Take a look at the DPAP system Right Now
View at- http://dpap.jcoc.info
Or Click Here to learn more about DPAP from MVI