The Hispanic Jewelry Market in the USA:
The Hidden Giant 2011
It is projected that Hispanics will account for 30% of the total US population by 2050 and with 44 million Hispanics in the US today (2009 US Census), having the ability to reach the Hispanic consumer is invaluable to any jewelry retailer or consumer brand.
The Hispanic Jewelry Consumer is THE next giant demographic growth market for jewelry sales in the USA!
This research study is critical reading for any jewelry retailer or brand that seeks to grow their market with this significantly under-served consumer segment.
This research report will help you:
- Better understand how to develop product for the Hispanic Jewelry Consumer
- Learn how to market and communicate with the Hispanic Jewelry Consumer
- Learn how to set up your in store displays and fixtures to visually inspire
- Learn how to train sales associates
- Learn how to grow sales with multi-billion dollar consumer segment
INCLUDES DETAILED SEGMENTATION, INSIGHTS AND ANALYSIS
Report Sales
The 2011 Study report of findings is now available.
Key Topics Analyzed in This Research Report Include:
- Estimated Market Size and Growth Patterns
- Current Fine Jewelry Ownership, Recent Purchases and Likely Future Purchases
- Experience with Fine Jewelry Retailers/Brands
- Product Preferences
- Value Drivers
- Watch Brand Ownership and Preferences
- Importance of Bilingual Support
- Favorite Information and Media Sources
- Precious Metals and the Rising Cost of Gold
- Colored Gemstones Preferences and Value Drivers
- Diamonds, Diamond Grading and Lab Certification
- Insurance for Fine Jewelry
- Marketing, Sales and Product Development Action Steps
$2,500Report of Findings:
Click here for more information about Report Sales
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