History

Overview

The global gem, jewelry and watch industries are a dynamic and evolving mosaic. Market intelligence, strategic direction, and research about the businesses and the consumers who purchase the product are hard to come by in this highly secretive and fraternal business sector. MVI Marketing Ltd. (MVI) provides customized research and development exclusively for the global gem, jewelry and watch industries.

Founded in 1985, MVI provides a global client base of organizations in the gem, jewelry and watch industries with market research, market intelligence, strategic analysis, planning, insight and project implementation services.

MVI clients include mining companies, gem, jewelry and watch manufacturers, trade associations, countries, financial institutions and retailers.
 

Milestones

The principals and sole shareholders, Martin Hurwitz and Liz Chatelain, founded MVI after years of experience in jewelry retailing, manufacturing, marketing and sales.

What follows are a few of MVI’s historical highlights:

1989-2007 MVI worked with Rio Tinto Diamonds to research, develop and introduce Champagne Diamonds to the jewelry industry and consumers

1994–2008 MVI created, developed, implemented and managed the Indo Argyle Diamond Council (IADC) to assist Indian jewelry manufacturers in developing relationships with U.S. retail jewelers

1995-2009 MVI worked with BHP Billiton to research and develop the introduction of the Ekati diamond mine in Canada

2000- 2006 MVI worked with Israeli Diamond Institute to research and reposition Israeli Diamond Industry and introduce the World Gemological Laboratory

2001-2003 MVI worked with American Gem Trade Association (AGTA) to research consumer and trade preferences for colored gems and cultured pearls

2002- Present MVI created, developed and implemented the Jewelry Consumer Opinion Council® (JCOC) and Jewelry Industry Opinion Council® (JIOC)

2002- 2005 MVI worked with Zale Corporation and retail divisions to research and assess consumer perceptions of product, brands and communication messages

2003- 2005 MVI worked with Tiffany and Co. and 3 Native Canadian Aboriginal Tribes to research and develop a new jewelry manufacturing business based on native artist designs using Canadian diamonds

2007- 2009 MVI worked with True North Gems on the first ever-global market sizing of the ruby business and the introduction of rubies from Greenland to the gem and jewelry industry

2007- 2009 MVI worked with the Tanzanite Foundation on the first ever-global market sizing of the tanzanite business and the introduction of tanzanite fine jewelry to target U.S. retailers

2009- Present MVI worked with Helzberg’s, a Berkshire Hathaway company, to research and assess consumer perceptions of product, brands and communication messages

2010- Present MVI worked with Fred Meyer Jewelers, a Kroger company, to research and assess consumer perceptions of product, brands and communication messages

2011-Present MVI worked with Cool Clean Technologies Inc. to introduce patented liquid CO2 cleaning technologies to the global gem, jewelry and watch industries

2011-Present MVI researched and developed The Hispanic Jewelry Market in the USA: The Hidden Giant the definitive consumer market research study on the size and explosive growth of the Hispanic Jewelry Consumer in the USA

Thanks again,

Marty Hurwitz
CEO
805-769-8684 direct dial
mhurwitz@mvimarketing.com

Click Here to learn more about MVI
Sign Up for MVI News, Insights and Analysis