Luxury Consumer Research
In the luxury consumer goods business, the product is NOT sold until it sells thru at retail.
MVI‘s Luxury Consumer Research is the industry standard for detailing, defining and analyzing consumer preferences and likely behaviors.
With over 30 years of experience and leadership, MVI has perfected a unique predictive modeling protocol, allowing our clients to learn what will sell thru, with which consumers, for what price, and where.
Predictive Modeling of likely consumer behaviors is critical in today’s competitive marketplace, where the cost of raw materials continues to rise, and sell thru at retail is the only metric that counts.
In addition to product research with target consumers, MVI‘s Luxury Consumer Research is the perfect vehicle for testing brand awareness, equity and leverage opportunities.
MVI regularly provides detailed market sizing for new products and business models within the luxury consumer goods space.
MVI’s clients include multi-national conglomerates, manufacturers, retailers, trade associations, financial institutions and sovereign nations.