Market Development

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With over US $60 billion dollars in revenue at retail per annum, the USA represents 50% of the world's jewerly industry. Consumer demand is growing and the need for product innovation is unprecedented.

MVI has been helping jewelry manufacturers to grow their markets in the USA since 1985.

We maintain significant relationships with all sectors of the USA jewelry retailing community.

MVI has a keen understanding of the needs and goals of each of the USA’s major jewelry retailers and we regularly bring new product and marketing initiatives to senior management and merchandisers on behalf or our client portfolio.

Among MVI’s core competencies are research and development for the global gem, jewelry and watch industries. This expertise in research and development combined with our working knowledge of and relationships in USA jewelry retailing make us uniquely qualified to assist manufacturers to grow their market with USA retailers.
 

Thanks again,

Marty Hurwitz
CEO
805-769-8684 direct dial
mhurwitz@mvimarketing.com

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Newsletter Archive

MVI ENews May 2012

Gemologist in Kentucky Derby Major Retailer Sponsors Jockey... Learn More

MVI ENews April 2012

First Time Ever Gemologist to run in Kentucky Derby... Learn More

MVI ENews March 2012 TWO

Retailers and manufacturers calling the fire department for these tips.... Learn More

MVI ENews March 2012

Top Ten Tips to Truly Triple Jewelry Sales: Read this and watch your revenue grow MVI compiles the top ten tips you need to grow your jewelry sales like mushrooms in manure... Learn More

MVI ENews February 2012 TWO

Tucson Police Release First Gemjammin' Photos and Videos ... Learn More

MVI ENews February 2012

Top Consumer Preferences for Val Day 2012... Learn More

MVI ENews January 2012

Jewelry Consumer Predictions for 2012... Learn More
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Client Testimonials

We really enjoy working with MVI. The JCOC consumer research helps us plan and direct our business.


- Anita Loomba, FMJ

We use MVI's targeted consumer research to perfect our product development.


- David Delgado, CBI Inc.

MVI really helped us to understand the size and scope of our markets. Very hands on and very specific guidance, direction, research and support.


- Nick Houghton, True North Gems

Market penetration was our challenge and MVI made it happen for us. Extremely personable to work with; solid, concrete results.


- Sonny Pope, Suncrest Diamonds

It's been a truly valuable experience for Lasker's working with MVI. Not only has our understanding of our own business grown but our bottom line has grown as well.


- Nicole Lasker, Lasker's Jewelers

I strongly recommend MVI to any company in the industry or any company wanting to enter the industry. Their wealth on knowledge, experience and wisdom is unsurpassed.


- Bill Boyajian, BBA

The Jewelry industry is a different animal altogether. Fortunately we were able to link up with MVI and they helped to smooth our market entry.


- Jon Wikstrom, Cool Clean Technologies
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Research Report Center

eBusiness executives in retail will grapple with three key trends in 2012: growth of mobile device usage, heightended competition from Amason.com and continued market share shift to web retail...

Retailers and manufacturers calling the fire department for these tips..

From floral fetishes to futurism, designers got creative with all the extras. See the most talked about shoes, bags and jewelry trends from the Spring 2012 runways...

MVI compiles the top ten tips you need to grow your jewelry sales like mushrooms in manure..

On Valentines Day 2012 (14th February), Global Witness published a report raising concerns that diamond purchases may help fund the Zimbabwean military. The report, Diamonds: A Good Deal for Zimbabwe?, reveals that several directors of one of the largest ..

51% of Millennials (born between roughly 1977 and 1995) say that recommendations from strangers through user-generated content (UGC) on a company website is most likely to influence their opinion when making a purchase, compared to 49% who say that recomm..

The Jewelry Consumer Opinion Council (JCOC) has released the top ten trends to watch for among jewelry consumers in 2012 based on thousands of consumer research studies and interviews conducted...

JCOC Research on Consumers Selling Their Jewelry Back for Cash..

MVI's President Liz Chatelain in today's Wall Street Journal discussing jewelry product development and marketing to self purchasing women...
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