About MVI

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The global gem, jewelry and watch industries are a dynamic and evolving mosaic. Market intelligence, strategic direction, and research about the businesses and the consumers who purchase the product are hard to come by in this highly secretive and fraternal business sector.

MVI Marketing Ltd. (MVI) provides customized research and development for the global gem, jewelry and watch industries.

Founded in 1985, MVI provides a global client base with market research, market intelligence, strategic analysis, planning, insight and project implementation services.

MVI clients include mining companies, gem, jewelry and watch manufacturers, trade associations, countries, financial institutions and retailers.

 

To learn more about MVI's current projects click here

To view some of MVI's current clients click here

To find out how MVI can assist your business click here

To sign up for MVI News, Insights and Analysis click here

 

 

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Newsletter Archive

Nordstrom's Nudges Newbies

Department store chain Nordstrom is enhancing the consumer experience on its iPhone application with updates that include product sharing via SMS and user reviews. ... Learn More

Meet the Mobile Jewelry Consumer

4 out of 5 consumers use smartphones to shop. Among smartphone audiences accessing retail destinations, nearly 1 in every 3 had a household income of $100,000 or greater.... Learn More

Gucci Goes Gregarious...

Gucci is now driving traffic to its newly updated mobile Web site through ads on small screens. The ads have a call-to-action for users to shop online through Gucci's new mobile site. ... Learn More

MVI ENews Mar 2013 TWO

Recently MediaBrix unveiled their Social and Mobile Gaming Report. Over the past six months MediaBrix has compiled benchmark data, resulting in this report and analysis of the performance of social and gaming advertising campaigns -- including both those ... Learn More

MVI ENews Mar 2013

Fish Where the Fish are Swimming... Learn More

MVI ENews Feb 2013 TWO

Want to Know How to Reach the Next Jewelry Consumer for Mother's Day 2013?... Learn More

MVI ENews Feb 2013

Every 24 hours for the next 19 years an average of 10,000 boomers will turn 65... Learn More

MVI ENews Jan 2013 TWO

Today's consumer is living, learning, researching and shopping in mobile devices. ... Learn More

MVI ENews Jan 2013

Top Ten Jewelry Trends for 2013 2013 promises to be a year of recovery and renaissance! MVI has just released our much anticipated report: Top Ten Jewelry Trends for 2013! ... Learn More

MVI ENews Dec 2012 TWO

MVI Presents Inaugural 2012 Jewelry Socia Media Awards... Learn More

MVI ENews Dec 2012

Fish where the fish are! No matter what your exposure until now- on the web, in social media, e-commerce, mobile or in game, 2013 will be a seminal year for Your Digital Jewelry Footprint.... Learn More

MVI ENews Nov 2012

Jewelry retailers and brands should take note of how President Obama's re-election campaign used consumer research and micro-targeting to help win the 2012 election. The techniques described in this fascinating video are readily available to companies i... Learn More

Eaton Turner Hires U.S. Army Veteran

Eaton Turner Jewelry, a Montana jewelry retailer since 1885, today announced the hiring of Levi Ortivez, an honorably discharged, disabled U.S. Army veteran, who had put himself through the Gemological Institute of America (GIA) and achieved the Graduate ... Learn More

MVI ENews Oct 2012

MVI Marketing Ltd.’s Jewelry Consumer Opinion Council (JCOC) recently concluded 2012 Holiday Shopping Research Study shows a significant increase in consumers reporting that they will likely purchase jewelry... Learn More

MVI ENews Sept 2012

Video of MVI CEO Marty Hurwitz at Smart Show Dallas... Learn More

MVI ENews Aug 2012

Top Five Jewelry Buying Consumer Segments ... Learn More

MVI ENews July 2012

jewelers 4 veterans outreach org seeks hiring pledge from retailers contributions needed at all levels jewelry biz to support returning vets w jobs gia offering new scholarships to vets industry vips to help vets find careers check out this resume like je... Learn More

MVI ENews June 2012

Top Ten Trends from JCK Show 2012... Learn More

MVI ENews May 2012

Gemologist in Kentucky Derby Major Retailer Sponsors Jockey... Learn More

MVI ENews April 2012

First Time Ever Gemologist to run in Kentucky Derby... Learn More

MVI ENews March 2012 TWO

Retailers and manufacturers calling the fire department for these tips.... Learn More

MVI ENews March 2012

Top Ten Tips to Truly Triple Jewelry Sales: Read this and watch your revenue grow MVI compiles the top ten tips you need to grow your jewelry sales like mushrooms in manure... Learn More

MVI ENews February 2012 TWO

Tucson Police Release First Gemjammin' Photos and Videos ... Learn More

MVI ENews February 2012

Top Consumer Preferences for Val Day 2012... Learn More

MVI ENews January 2012

Jewelry Consumer Predictions for 2012... Learn More
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Client Testimonials

We really enjoy working with MVI, they have a strong understanding of the marketing needs of a jewelry retailer and have propelled our growth.


- Jim Woodard, Woodard's Diamond Showroom

 MVI has helped us to grow our jewelry business with an effective and efficient digital marketing strategy.


- David Chan, W.K. Chan Jewellers

 MVI's team has a keen understanding of the digital footprint and how a jewelry business can grow with an effective digital marketing strategy.


- Andrew Goldstein, Zina Beverly Hills

 MVI's industry insights and market intel really helped us to understand and grow our market.


- Jacques Voorhees, VeriChannel

 We've been working with MVI for nearly 10 years now. They have really helped us to understand our markets and grow our business.


- Dan Kisch, SmartWork Media

 MVI’s work definitely helped us clarify the issues and move our consumer research and understanding forward.

 


- Suzan Flamm, Jewelers Vigilance Committee

We really enjoy working with MVI. The JCOC consumer research helps us plan and direct our business.

 


- Anita Loomba, Fred Meyer Jewelers

We use MVI's targeted consumer research to perfect our product development.

 


- David Delgado, Commemorative Brands

MVI really helped us to understand the size and scope of our markets. Very hands on and very specific guidance, direction, research and support.


- Nick Houghton, True North Gems

Market penetration was our challenge and MVI made it happen for us. Extremely personable to work with; solid, concrete results.


- Sonny Pope, Suncrest Diamonds

It's been a truly valuable experience for Lasker's working with MVI. Not only has our understanding of our own business grown but our bottom line has grown as well.


- Nicole Lasker, Lasker's Jewelers

I strongly recommend MVI to any company in the industry or any company wanting to enter the industry. Their wealth of knowledge, experience and wisdom is unsurpassed.


- Bill Boyajian, BBA

The Jewelry industry is a different animal altogether. Fortunately we were able to link up with MVI and they helped to smooth our market entry.


- Jon Wikstrom, Cool Clean Technologies
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Research Report Center

MVI's has just released our much anticipated Top Ten Jewelry Trends for 2013. This must-read FREE report for Jewelry businesses of all types, lays out the key trends and directions to watch for..

As Social Media is becoming increasingly important to jewelry consumers, MVI Marketing Ltd. (MVI) has begun tracking how jewelry brands are doing in this emerging arena. In this report MVI presents the leaders in Bridal Jewelry Social Media...

As Social Media is becoming increasingly important to jewelry consumers, MVI Marketing Ltd. (MVI) has begun tracking how jewelry brands are doing in this emerging arena. In this report MVI presents the 2012 leaders in several categories and cross sections..

Fish where the fish are! No matter what your exposure until now- on the web, in social media, e-commerce, mobile or in game, 2013 will be a seminal year for Your Digital Jewelry Footprint. A must-read FREE report for Jewelry retailers and brands...

The 2nd JCOC Holiday Shopping Report for 2012...From 26 October 2012 through 12 November 2012 MVI’s Jewelry Consumer Opinion Council (JCOC) deployed a second research study about USA consumers’ likely behaviors related to jewelry shopping...

MVI Marketing Ltd.’s Jewelry Consumer Opinion Council (JCOC) recently concluded 2012 Holiday Shopping Research Study shows a significant increase in consumers reporting that they will likely purchase jewelry..

These are the core demographic segments where jewelry consumers exist today...

MVI analysts report...see what we saw, learn what we learned, hear what we heard, smell what we smelled. Grow your biz with these insights!..

Retailers and manufacturers calling the fire department for these tips..

MVI compiles the top ten tips you need to grow your jewelry sales like mushrooms in manure..

The Jewelry Consumer Opinion Council (JCOC) has released the top ten trends to watch for among jewelry consumers in 2012 based on thousands of consumer research studies and interviews conducted...

JCOC Research on Consumers Selling Their Jewelry Back for Cash..

MVI's President Liz Chatelain in today's Wall Street Journal discussing jewelry product development and marketing to self purchasing women...
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