MVI Marketing Research Shows Classic Luxury Brands Among Wealthy Millennials’ Favorites...
Rolex, Jimmy Choo and Tiffany strongest with younger luxury consumers.
Some classic luxury brands are starting to capture favoritism among the USA’s growing wealthy Millennial consumer segment according to a consumer research study conducted by MVI Marketing LLC (MVI) in November 2017.
Rolex, Jimmy Choo and Tiffany are showing the strongest leadership positions in their respective product categories (Watches, Shoes, Jewelry).
“In this study we asked wealthy, younger, male and female consumers in the USA, to pick their luxury brand favorites in key product categories,” stated Liz Chatelain, President of MVI.
Product categories researched in this study included: Fashion (apparel), Shoes, Handbags, Jewelry, Watches, Hotels, Automobiles and Eyewear.
Fill out the following form to download this report.
MVI‘s Luxury Consumer Research is the industry standard for detailing, defining and analyzing consumer preferences and likely behaviors.Learn More
MVI’s Trade Research helps businesses understand the totality of the product pipeline and where the challenges and opportunities are.Learn More
Throughout our history, MVI has provided hands on with clients who need project implementation and strategic support. We practice what we preach.Learn More
MVI evolves a Digital Marketing Strategy, Plan and Budget for your brand and product and then oversees and monitors the implementation of the plan and ensures the ROI of every marketing dollar you spend.Learn More