MVI Marketing Research Shows Classic Luxury Brands Among Wealthy Millennials’ Favorites...
Rolex, Jimmy Choo and Tiffany strongest with younger luxury consumers.
Some classic luxury brands are starting to capture favoritism among the USA’s growing wealthy Millennial consumer segment according to a consumer research study conducted by MVI Marketing LLC (MVI) in November 2017.
Rolex, Jimmy Choo and Tiffany are showing the strongest leadership positions in their respective product categories (Watches, Shoes, Jewelry).
“In this study we asked wealthy, younger, male and female consumers in the USA, to pick their luxury brand favorites in key product categories,” stated Liz Chatelain, President of MVI.
Product categories researched in this study included: Fashion (apparel), Shoes, Handbags, Jewelry, Watches, Hotels, Automobiles and Eyewear.
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