JCK 2017 Holiday Jewelry Videos Research Study Report

JCK magazine teamed up with MVI to capture Millennial consumer preferences for 2017's Holiday Jewelry Videos from leading brands. See which video was a surprisingly clear winner in this study scoring the highest overall ranking in addition to first with females and second with males. This video also had the highest score across 2 out of 3 age segments in this study (18-22, 23-29 year olds) and the highest in answers to the question would this video make me more likely to buy from this company.

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JCK 2017 Holiday Jewelry Videos Research Study Report

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