JCK magazine teamed up with MVI to capture Millennial consumer preferences for 2017's Holiday Jewelry Videos from leading brands. See which video was a surprisingly clear winner in this study scoring the highest overall ranking in addition to first with females and second with males. This video also had the highest score across 2 out of 3 age segments in this study (18-22, 23-29 year olds) and the highest in answers to the question would this video make me more likely to buy from this company.
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