Latest MVI Research Tests Eyewear Brands Among Wealthy Millennials
Ray-Ban still the king but other brands also strong with young luxury consumers
Austin, Texas- 7 March 2018: Ray-Ban continues to be a strong brand in both sunglasses and prescription eyewear among the USA’s growing wealthy Millennial consumer segment according to a consumer research study conducted by MVI Marketing LLC (MVI) in February 2018.
Oakley, Gucci, Coach, Michael Kors, Kate Spade and Nike are also favorites with respondents in this study.
“In this study we asked wealthy, younger, male and female consumers in the USA, to pick their brand favorites in both the sunglass and prescription eyewear categories,” stated Liz Chatelain, President of MVI.
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