Latest MVI Research Shows Growing Interest in Lab Grown Diamonds Among Millennial Age Consumers
Nearly 70% Would Consider Lab Grown Diamond for Engagement Ring
Austin, Texas- 3 May 2018: Millennial age consumers continue to show growing interest in lab grown diamonds, according to a consumer research study conducted by MVI Marketing LLC (MVI) in April 2018. Nearly 70% of respondents in this study said they would consider a lab grown diamond for an engagement ring center stone, a 13% increase from a previous research study on lab grown diamonds conducted by MVI in 2017.
Liz Chatelain, President of MVI stated: “In this study, we asked younger male and female consumers in the USA about their awareness of and interest in lab grown diamonds.” She added: “Millennials are clearly showing a strong level of interest and the progression since our 2017 has been significant.”
Key highlights from the study include...
Fill out the following form to download this report.
MVI‘s Luxury Consumer Research is the industry standard for detailing, defining and analyzing consumer preferences and likely behaviors.Learn More
MVI’s Trade Research helps businesses understand the totality of the product pipeline and where the challenges and opportunities are.Learn More
Throughout our history, MVI has provided hands on with clients who need project implementation and strategic support. We practice what we preach.Learn More