Reports

 

MVI's Latest Lab-Grown Diamond Consumer Research

Today MVI's CEO Marty Hurwitz presented our latest consumer research on the growing acceptance of lab-grown diamonds among consumers.

The presentation took place at the Inaugural Growers' Summit of the Lab Grown Diamond Council at the Princeton Club in New York City.

The latest results of our July 2019 research, conducted with Millennial consumers on their mobile devices, show a continued growth in both awareness and acceptance of lab-grown diamonds as both a center stone for engagement rings and fashion jewelry category among self-purchasing females.

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MVI‘s Luxury Consumer Research is the industry standard for detailing, defining and analyzing consumer preferences and likely behaviors.

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