Reports

 

It Is Time to Rethink the Diamond Stud Category

Diamond studs: a staple in many women’s jewelry boxes and a staple for most every jewelry retailer. Yet, “it is time to rethink the stud category!” according to 66% of jewelers surveyed in May 2019.

David Weisz & Sons, a 70-year-old diamond house in New York city, with a great heritage, contends that diamond studs is an under-exploited category and should be contributing at least 10% of a store’s total jewelry sales, and so they commissioned a survey by MVI Marketing LLC to see if jewelers agree.

Fill out the following form to download this report.


What We Do

 

Consumer Research

MVI‘s Luxury Consumer Research is the industry standard for detailing, defining and analyzing consumer preferences and likely behaviors.

Learn More
 

Trade Research

MVI’s Trade Research helps businesses understand the totality of the product pipeline and where the challenges and opportunities are.

Learn More
 

Strategic Consulting

Throughout our history, MVI has provided hands on with clients who need project implementation and strategic support. We practice what we preach.

Learn More
 

1 Hour Consultation

Marty will answer any questions you may have regarding your specific business and/or MVI's research and intel.

Learn More

Signup today to receive The MV Eye, our free, award winning videos and newsletters filled with luxury wisdom, insights and curiously compelling content, delivered directly to your inbox.

MVI Marketing Partners

Helzberg

Baring

Swarovski

Hallmark

Pandora