Today’s consumers of food, household products and even cars are demanding to know more about the origin of the products they buy and how they came to market. Many of the major industries are now sharing this type of information with their retailers and consumers alike backed up by independent 3rd party verified marketing claims.
For the past 10 years, the diamond and diamond jewelry industry has been addressing market issues using their own standards for claims based on self reporting.
The consumer has come to trust and rely on independent 3rd party verification of product claims and this trust has affected their purchasing decisions.
This study seeks to quantify the importance of independent 3rd party verification of claims vs. self developed and reporting of compliance regarding social, environmental impact and country of origin for the diamond industry.
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