JCK asked MVI Marketing to conduct consumer research on eight actual Christmas commercials (videos) from eight major jewelry brands. The companies/brands represented were: Forevermark, James Allen, James Avery, Jared, Kay Jewelers, Pandora, Swarovski, Tiffany&Co.
The survey was deployed December 10 through December 12, 2019 to 606 consumers with the following demographics:
Male (43%) and Female (57%)
Household Income > $25,000
Millennials (born 1980 - 1994: 35%); Gen X (born 1965 - 1979: 33%) and Baby Boomers (born 1944 - 1964: 32%)
The goal of the survey was to understand consumer favorites of the eight commercials and any difference in preference based on age group. Consumers were shown videos to view and evaluate in a random order so as not to give preference to any company/brand.
Fill out the following form to download this report.
MVI‘s Luxury Consumer Research is the industry standard for detailing, defining and analyzing consumer preferences and likely behaviors.Learn More
MVI’s Trade Research helps businesses understand the totality of the product pipeline and where the challenges and opportunities are.Learn More
Throughout our history, MVI has provided hands on with clients who need project implementation and strategic support. We practice what we preach.Learn More
Marty will answer any questions you may have regarding your specific business and/or MVI's research and intel.Learn More