Lab Grown Diamonds Consumer Market Research UPDATE

7 Nov 2016

Awareness and Positive Impressions Continue to Grow in October 2016 Research Study

Study Methodology

This study was deployed online by MVI Marketing from 21 October 2016 to 22 October 2016 to male and female jewelry shopper respondents in the United States. 1355 respondents completed the study (59% female and 41% male). Respondents were between the ages of 21 and 45 with a household income $50,000 or more.

Key Findings

About MVI

Lab Grown Diamonds Consumer Research Update Copyright MVI MarkeEng Ltd. 15 MVI‘s Luxury Consumer Research is the industry standard for detailing, defining and analyzing consumer preferences and likely behaviors.

With over 30 years of experience and leadership, MVI has perfected a unique predictive modeling protocol, allowing our clients to learn what will sell thru, with which consumers, for what price, and where.

Predictive modeling of likely consumer behaviors is critical in today’s competitive marketplace, where the cost of raw materials continues to rise, and sell thru at retail is the only metric that counts.

In addition to product research with target consumers, MVI‘s Luxury Consumer Research is the perfect vehicle for testing brand awareness, equity and leverage opportunities.

MVI’s clients include multi-national conglomerates, manufacturers, retailers, trade associations, financial institutions and sovereign nations.

For additional information contact Marty Hurwitz


Lab Grown Diamonds Consumer Research Update Copyright MVI Marketing LLC. 17 MVI Marketing LLC (MVI) hereby disclaims all warranties related to this report. Specifically, this report is provided “as is” and “as available.” To the maximum extent permitted by law, MVI expressly disclaims any and all warranties, expressed or implied, regarding this report, including, but not limited to, any implied warranties of merchantability, fitness for a particular purpose, or non-infringement. MVI does not warrant that the report will meet your requirements or that the report will be complete and error free. The information in MVI reports may contain errors, omissions, problems or other limitations. MVI and our affiliated parties have no liability whatsoever for your use of any information in our reports.

What We Do


Consumer Research

MVI‘s Luxury Consumer Research is the industry standard for detailing, defining and analyzing consumer preferences and likely behaviors.

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Trade Research

MVI’s Trade Research helps businesses understand the totality of the product pipeline and where the challenges and opportunities are.

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Strategic Consulting

Throughout our history, MVI has provided hands on with clients who need project implementation and strategic support. We practice what we preach.

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Marty will answer any questions you may have regarding your specific business and/or MVI's research and intel.

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