Self Purchasing Female Fine Jewelry Market Growing Strong

17 May 2017


MVI Marketing LLC (MVI) conducted this research online with 1056 USA female consumers who have purchased fine jewelry within the past 12 months. The study deployment dates were 1-5 May 2017.

Key Findings

Why don't you like shopping in traditional fine jewelry stores? (Top Open Ended Responses)

Self Purchasing Females Comparative Insights from Prior MVI Research Reports

MVI Self Purchasing Female Consumer Market Research 2013

Self Purchasing Females

Accessorizing as Sport

Women on average bought four pairs of shoes a year - with 13 percent admitting to hiding a purchase from their partner.

"I need color in my jewelry to go with my outfits. It can't all be white diamonds."

About MVI

MVI‘s Luxury Consumer Research is the industry standard for detailing, defining and analyzing consumer preferences and likely behaviors. With over 30 years of experience and leadership, MVI has perfected a unique predictive modeling protocol, allowing our clients to learn what will sell thru, with which consumers, for what price, and where. Predictive Modeling of likely consumer behaviors is critical in today’s competitive marketplace, where the cost of raw materials continues to rise, and sell thru at retail is the only metric that counts. In addition to product research with target consumers, MVI‘s Luxury Consumer Research is the perfect vehicle for testing brand awareness, equity and leverage opportunities.

MVI’s clients include multi-national conglomerates, manufacturers, retailers, trade associations, financial institutions and sovereign nations.

For additional information contact Marty Hurwitz

What We Do


Consumer Research

MVI‘s Luxury Consumer Research is the industry standard for detailing, defining and analyzing consumer preferences and likely behaviors.

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MVI’s Trade Research helps businesses understand the totality of the product pipeline and where the challenges and opportunities are.

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Strategic Consulting

Throughout our history, MVI has provided hands on with clients who need project implementation and strategic support. We practice what we preach.

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1 Hour Consultation

Marty will answer any questions you may have regarding your specific business and/or MVI's research and intel.

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