MVI Marketing LLC (MVI) conducted this research online with 1056 USA female consumers who have purchased fine jewelry within the past 12 months. The study deployment dates were 1-5 May 2017.
Why don't you like shopping in traditional fine jewelry stores? (Top Open Ended Responses)
MVI Self Purchasing Female Consumer Market Research 2013
Women on average bought four pairs of shoes a year - with 13 percent admitting to hiding a purchase from their partner.
MVI‘s Luxury Consumer Research is the industry standard for detailing, defining and analyzing consumer preferences and likely behaviors. With over 30 years of experience and leadership, MVI has perfected a unique predictive modeling protocol, allowing our clients to learn what will sell thru, with which consumers, for what price, and where. Predictive Modeling of likely consumer behaviors is critical in today’s competitive marketplace, where the cost of raw materials continues to rise, and sell thru at retail is the only metric that counts. In addition to product research with target consumers, MVI‘s Luxury Consumer Research is the perfect vehicle for testing brand awareness, equity and leverage opportunities.
MVI’s clients include multi-national conglomerates, manufacturers, retailers, trade associations, financial institutions and sovereign nations.
For additional information contact Marty Hurwitz Marty@MVIMarketing.com
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