MVI's The Faces of the New Jewelry Consumer

1 Sep 2016

Demography is Destiny

Every 24 hours for the next 19 years, an average of 10,000 boomers will turn 65. (LA Times)

Hispanic Americans are the only ethnic group to see a decline in their poverty rate in the 2013 US Census. (Pew Research)

25% of women in households with at least $100k in discretionary income said they bought jewelry for themselves and not for a special event. (Amex and Harrison Group)

Today’s Nearly weds...average HHI $89k plus, annual consumer spend $1.3 trillion, 76% employed full time, 77% are college grads. (The Knot)

The Faces of the New Jewelry Consumer

Multi Cultural

Self Purchasing Females

Why underserved?... An industry dominated by men selling a product to and for women.

Fashion Not Gemology

Accessorizing as Sport...

Women on average bought four pairs of shoes a year -- with 13 percent admitting to hiding a purchase from their partner. (Consumer Reports)

Color Not White

Next Gen Bridal

New Territory for Jewelry Retail

Digital First B&M Second

Sharing is Caring

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