U.S. Millennial Jewelry Consumer Research Study Report
The Consumer Research Study was deployed May 2- 4, 2016 and completed by 650 U.S. consumers who purchased or received a giP of fine jewelry within the past 12 months. This study was completed by 66% females / 33% males, age ranging from 21 to 35, all with income of $75,000 or higher.
Diamonds are mined out of the ground like other gemstones. It takes carbon billions of years deep within the earth under extreme heat and pressure to form diamonds. Diamonds came close enough to the surface for us to find through massive volcanic activity millions of years ago. Diamonds naturally come in different colors such as yellow, blue, brown, pink and the most popular, clear or colorless white.
In recent years a few companies have perfected processes to ‘create’ the same carbon diamonds in laboratories within a few months. These stones are cut just like mined diamonds and can be set in jewelry. There is no way to distinguish between natural mined and lab-created diamonds without using special jewelers equipment. These stones are not plastic, glass or crystal such as CZ (cubic zirconia), Moissanite, or other non-carbon based synthetics.
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