MVI‘s Luxury Consumer Research is the industry standard for detailing, defining and analyzing consumer preferences and likely behaviors. With over 30 years of experience and leadership, MVI has perfected a unique predictive modeling protocol, allowing our clients to learn what will sell thru, with which consumers, for what price, and where. Predictive Modeling of likely consumer behaviors is critical in today’s competitive marketplace, where the cost of raw materials continues to rise, and sell thru at retail is the only metric that counts.
MVI’s Trade Research helps businesses understand the totality of the product pipeline and where the challenges and opportunities are. Working with MVI, clients will see the secretive, insular world of the luxury supply chain and distribution channels revealed. Our trade research services will help your organization to quantify the where and when to evolve your product, service or brand strategy.